A lot of times we are unfair to nature and it can’t talk to us in our language, maybe it is because we can not hear it. Well, that was the problem before we made this campaign where we started a conversation between people and nature, specifically with trees.
The first positive epidemic in the world and we made it only with books. The main goal was to infect the world with the reading virus, one of the most powerful virus to infect the world with culture, knowledge and fun.
What would happen if we paint a mural that would make any person to stop to appreciate it ? That was the question that we asked ourselves when we decided to start this project. But we went beyond that.. “We will paint the highest mural in the city” we said and we did.